Jeff has been involved with farming and the business of agriculture for his entire life. Jeff is general manager for SeedNet Canada, home to a full line of seed varieties including cereals, pulses and special crops, grown by farmers for farmers.
Plenary Session Title: Cultivating Sustainability: The Importance of the Seed Value Chain in Agriculture
Join us for an engaging and informative panel discussion that explores the pivotal role of plant breeding and the seed value chain in advancing the sustainability of the agriculture sector. This thought-provoking discussion will bring together experts to shed light on the transformative impact of innovation in plant breeding and seed production, emphasizing their crucial contribution to a more sustainable future.